Content Repurposing : Let’s be real for a second. Creating content is exhausting.
You wake up. You try to think of a tweet. Then you try to film a Reel. Then you realize you haven’t written a blog post in three weeks. You feel like a hamster on a wheel, running as fast as you can just to stay in the same place.
If you are trying to create new ideas for every single platform every single day, you are playing the game wrong. You are on the fast track to burnout.
The smartest marketers in the world—from Gary Vaynerchuk to HubSpot—don’t create 10 pieces of content a day. They create one great piece, and then they slice it, dice it, and serve it up 10 different ways.
This is called Content Repurposing.
It is the single highest-ROI activity you can do. It allows you to be “everywhere” while only doing the work of “somewhere.” Today, we are going to build your Repurposing Engine so you can stop working harder and start working smarter.
1. The “Waterfall” Strategy: Why Content Repurposing Wins
Imagine you spend 5 hours writing the perfect 1,500-word blog post (like we discussed on Day 10). You hit publish. It gets some views. Then… it dies.
That is a waste of 5 hours.
Content Repurposing changes the math. It treats that blog post not as a “post,” but as a “source material.”
- One Blog Post = 1 YouTube Script.
- One YouTube Video = 3 TikToks.
- One TikTok = 1 LinkedIn Poll.
The Rule of 10
The goal for today is simple: For every 1 “Core Piece” of content you create, you must generate 10 “Micro Pieces.”
If you stick to this rule, you only need to come up with one good idea a week to fill your entire social media calendar.
2. Step 1: Choose Your “Core Pillar”
You cannot repurpose fluff. You need a solid foundation. Your “Core Pillar” is a long-form, high-value piece of content.
Usually, this is either:
- Written: A deep-dive blog post or newsletter.
- Video: A long-form YouTube video or Podcast episode.
Note: If you followed Day 9 (Short Video) and Day 10 (Long-Form Writing), you already have your pillars ready.
3. The 10-Step Repurposing Workflow
Let’s assume you have written a killer blog post titled “5 Ways to Save Money on Groceries.” Here is exactly how to squeeze every drop of value out of it using Content Repurposing.
Play 1: The “Twitter Thread” (X)
People on X (Twitter) hate clicking links. They want the value right in the feed.
- Action: Take your H2 headings from the blog.
- Format:
- Tweet 1: The Hook (Your blog title).
- Tweet 2-6: Summarize each point in 280 characters.
- Tweet 7: The CTA (Link to the full blog).
Play 2: The “Carousel” (LinkedIn & Instagram)
Visual learners won’t read your blog. But they will swipe through a slide deck.
- Action: Go to Canva. Use the text from your H2 headings.
- Design: Slide 1 is the Title. Slides 2-6 are the tips. Slide 7 is “Save this for later.”
Play 3: The “Talking Head” Reel
You already have the script. You wrote it!
- Action: Set up your phone. Read the “Intro” and “Conclusion” of your blog post to the camera.
- Result: A 60-second high-value Reel/TikTok.
Play 4: The Newsletter Email
Don’t write a new email. Send the blog.
- Action: Copy the first 300 words of the blog.
- The Pivot: Then say, “I keep going into 3 more advanced tips on the site…” and link to the post. This drives traffic back to your SEO content.
Play 5: The “Quote Card”
Did you write a “Bucket Brigade” sentence or a punchy one-liner?
- Action: Put that one sentence on a plain background in Canva.
- Why: These get the most shares on Instagram Stories.
Play 6: The Pinterest Pin
Content Repurposing isn’t just for social; it’s for search.
- Action: Create a vertical graphic with the blog title. Link it to the post. Pinterest is a long-term traffic engine.
Play 7: The “Poll” Question
Take the most controversial point in your blog. Ask the audience about it.
- Example: “In my latest post, I said coupons are a waste of time. Do you agree? Yes/No.”
Play 8: The “Reaction” Video
Film yourself reacting to a comment on the original blog post.
Play 9: The Community Post
Post the text in a Facebook Group or Reddit thread (adding value, not just spamming links).
Play 10: The Audio Snippet
Read the blog post out loud. Upload it as an “Audio Article” or a mini-podcast episode.
4. Tools to Automate Content Repurposing
You don’t have to do this manually. In 2025, AI is your repurposing assistant.
1. ChatGPT (The Remix Engine)
Don’t just ask it to write. Give it your content.
- Prompt: “Here is my blog post. Turn this into 5 LinkedIn posts, a Twitter thread, and a script for a 60-second TikTok. Keep the tone casual.”
2. OpusClip (Video to Shorts)
If your pillar is a video, upload the link to OpusClip.
- It automatically finds the “viral moments.”
- It adds captions.
- It crops it to vertical (9:16).
- Result: 10 Shorts from 1 Video in 5 minutes.
3. Canva “Magic Switch”
Canva now has a button called “Magic Switch.”
- You make an Instagram Post.
- You click “Magic Switch > Resize to Story.”
- It automatically rearranges the design for the new size.
5. Common Repurposing Mistakes to Avoid
Content Repurposing is not just “Copy and Paste.” Each platform has a native language. If you speak the wrong language, you look like a tourist.
The “Link Loiterer”
Don’t just post the link on Facebook with no caption. Algorithms hate links that take people off the platform.
- Fix: Post the value natively (text/video/image) and put the link in the comments or bio.
The “Bad Crop”
Don’t post a horizontal YouTube video to TikTok. It looks lazy. The text will be too small.
- Fix: Always crop to 9:16 for mobile.
The “Context Clash”
- LinkedIn expects professional, “lesson learned” content.
- TikTok expects fast, raw, entertaining content.
- Fix: You can share the same idea, but you must change the delivery.
6. How to Build Your “Repurposing Matrix”
This is your homework. You need a system, or you will forget to do it.
Create a simple spreadsheet (The Matrix).
- Columns: Blog, Newsletter, Tweet, LinkedIn, Reel, Story, Short.
- Rows: Your Content Ideas.
Every time you finish a row (a Core Idea), you must check off every box in the columns before you are allowed to move to the next idea.
Example Schedule for 1 Piece of Content:
- Monday: Publish the Blog Post (The Pillar).
- Tuesday: Post the Twitter Thread & LinkedIn Carousel.
- Wednesday: Post the Reel & TikTok (Scripted from the blog).
- Thursday: Send the Newsletter.
- Friday: Post the “Quote Card” on Instagram.
7. Conclusion: Work Smarter, Not Harder
The “Content Hamster Wheel” is a choice. You can choose to step off it.
When you master Content Repurposing, you stop worrying about “what to post tomorrow.” You look at your archives and realize you are sitting on a goldmine of content that 90% of your new followers have never seen.
Your audience doesn’t remember what you posted 3 months ago. Remind them. Remix it. Repost it.
Your Action Item: Go find the best-performing post you wrote last month. Turn it into a Twitter Thread and a 60-second video script today.
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