Content Analyses : Take a deep breath. Seriously. Put the phone down for a second.
You made it. You just survived “Content Week.” If you followed the plan, you’ve audited your site, learned about 2025 trends, debated SEO vs. Social, mastered the Hybrid Model, wrote short-video scripts, crafted long-form articles, designed a brand aesthetic, repurposed content, and set up an email sequence.
That is a lot.
Most marketers don’t fail because they lack talent. They fail because they run out of gas. They treat digital marketing like a sprint, run at 100mph for two weeks, and then crash.
Today is a “Rest & Review” day. We are not creating anything new today. Instead, we are going to perform a Content Analysis.
1. The “Ostrich Effect”: Why You Need a Content Analysis
There is a psychological phenomenon called the “Ostrich Effect.” It’s when investors bury their heads in the sand during a bad market because they are afraid to look at their losses.(content analyses)
Creators do the same thing. You post a video. It gets 10 views. It hurts your feelings. So, instead of looking at why it got 10 views, you ignore it and just post again, hoping for a miracle.
Hope is not a strategy.
A Content Analysis forces you to pull your head out of the sand. It separates your ego from the data.
- Your video didn’t flop because you are boring.
- It flopped because the hook was 4 seconds long instead of 2 seconds.
That is a fixable problem. But you can only fix it if you measure it.
2. Vanity vs. Sanity: Which Metrics Actually Matter?
Before we look at your dashboard, we need to put on the right glasses. Not all numbers are created equal.
H3: The Vanity Metrics (The Ego Boosters)
These numbers make you feel good, but they don’t pay the rent.
- Likes: A “Like” is a passive action. It takes 0.1 seconds. It means “I acknowledge this exists.” It does not mean “I want to buy from you.”
- Follower Count: You can have 10,000 followers and $0 in sales. Do not obsess over this number in Week 2.
H3: The Sanity Metrics (The Business Builders)
These are the numbers we care about during our Content Analysis.
- Saves (Instagram/TikTok): This means your content was so valuable the user wants to see it again. This signals high quality to the algorithm.
- Shares: This means your content makes the user look smart or funny to their friends. This is how you go viral.
- Click-Through Rate (CTR): Did they click the link in your bio or email? This measures intent.
- Average Watch Time: Did they stay for the whole video? If everyone dropped off at 0:03, your hook is broken.
3. How to Perform a 15-Minute Content Analysis (Step-by-Step)
You don’t need to be a data scientist. Open your analytics (Instagram Insights, YouTube Studio, or LinkedIn Analytics) and follow these steps.
Step 1: Identify the “Outliers”
Look at everything you posted in the last 7 days. Find the Top Performer and the Bottom Performer.
Step 2: The “Why” Game (Top Performer)
Why did this one win?
- Was it the Topic? Did you talk about a pain point that is really hurting people right now?
- Was it the Format? Did you use a trending audio or a specific visual style?
- Was it the Hook? Did you start with a controversial statement?
- Action: Whatever caused the win, do it again next week.
Step 3: The “Why” Game (Bottom Performer)
Why did this one die?
- Check the Drop-off: If people left in the first 3 seconds, your visual hook was boring.
- Check the Audio: Was the music too loud? Was your voice echoey?
- Check the Copy: Did you use a wall of text without “Bucket Brigades”?
- Action: Don’t delete it. Remix it. Rewrite the hook and post it again in two weeks.
H4: The “3-Variable” Diagnosis
If a piece of content fails, it is usually one of these three things:
- Topic: Nobody cares about this subject.
- Angle: The subject is good, but your perspective was boring.
- Packaging: The subject and angle were good, but the thumbnail or headline sucked.
4. The “Rest” Component: Preventing Creative Burnout
We are halfway through the challenge. This is the “Valley of Death” where most people quit. You cannot output creativity if you don’t input inspiration.
The Digital Detox Rule
For the rest of Day 14, I want you to log off.
- No checking stats.
- No replying to comments.
- No “doom scrolling” for inspiration.
Your brain needs to switch from “Focus Mode” to “Diffuse Mode.” This is when your subconscious connects the dots. Go for a walk. Watch a movie. Cook dinner.
H5: The “Input” Phase
If you must be on a screen, do not look at your competitors. Look at tangential industries.
- If you are a marketer, watch a documentary about chefs.
- If you are a coder, look at architecture.
- Why? Innovation happens when you combine two unrelated ideas. You won’t find innovation by copying the guy next to you.
5. Adjusting the Course for Week 3
Based on your Content Analysis, we need to tweak the plan for next week (Distribution Week).
Scenario A: “High Views, Low Engagement”
- Diagnosis: You are good at hooks, but your content lacks depth. You are clicking-baiting people.
- Fix: Next week, focus on Day 10 (Long-Form) style content that delivers on the promise.
Scenario B: “Low Views, High Engagement”
- Diagnosis: Your content is amazing, but nobody is seeing it. Your packaging is weak.
- Fix: Next week, spend 80% of your time on Day 9 (Hooks) and Thumbnails. The content is fine; the door is just locked.
Scenario C: “Crickets” (Low Everything)
- Diagnosis: You haven’t found your voice yet. That is okay!
- Fix: Increase volume. You need more “at-bats.” Try the Day 12 (Repurposing) strategy to post more often without more work.
6. Tools to Automate Your Review
You don’t need spreadsheets if you have the right tools.
- Metricool: The best free tool for seeing all your social stats in one place. It gives you a “heatmap” of when your audience is online.
- Google Search Console: For your blog. Look at “Impressions” vs. “Clicks.” High impressions but low clicks? Your SEO Title needs a rewrite.
- Native Insights: Honestly, the built-in analytics on TikTok and Instagram are often better than paid tools. Use them.
7. A Note on “The Dip”
Seth Godin talks about “The Dip.” It is the moment when the excitement of starting a new project wears off, but the results haven’t shown up yet. That is where you are right now.
The amateurs quit in The Dip. The pros push through it. The data from your Content Analysis is your flashlight in the dark. It tells you that you aren’t just shouting into the void—you are testing, learning, and iterating.
H6: Summary of Phase 2
- You learned to write Scripts .
- You learned to write Blogs .
- You learned Design .
- You learned Repurposing .
- You learned Email .
- You learned Analysis .
You now have a “Content Engine.” In Phase 3 (starting tomorrow), we stop building the engine and start driving the car. We are going to talk about Distribution, SEO, and getting eyeballs on your work.
Your Action Item for Day 14: Spend 15 minutes looking at your numbers. Write down one thing that worked and one thing that didn’t. Then, close your laptop and do not open it until tomorrow. You earned this rest.
Visit trustmywork.com for more updates .
Digital marketing partner clicktoconverts.com
